Lawson Auction Service, Inc. prides itself on specialized marketing for each auction. We have conducted national advertising campaigns for real estate, antique and specialty auctions, using narrow-market publications, national publications, targeted mailings and e-marketing. We give all our clients an estimate of marketing expenses prior to the placement of advertising.
Our e-marketing campaigns are second-to-none and represent a very targeted approach. By using e-mail harvesting technology, internet searches for similar-product sites and our professionally-marketed and hosted web site, we optimize market penetration for our auctions while reducing costs to sellers.
Award-winning print advertising is customized for each auction, many times using digital images and graphics to draw attention to our ads. Broadcast media has also proven effective for certain types of specialty auctions and we advise our clients when broadcast media may be beneficial.
Real Estate Auctions
No one in our market does real estate better than we do!!! We maintain a current list of investors and previous auction buyers; we cooperate with local realtors to maximize our selling team; we maintain membership in the local and national board of Realtors and advertise our real property auctions in real-estate specific publications in the market area.
Our experience is in multi-parcel farm real estate, single-family residential homes and investment properties. We have sold millions of dollars of real property for financial institutions; trust departments, estate representatives and attorneys.
We don’t specialize in real estate auctions just because we like selling real estate, we specialize in real estate auctions because we’re good at it!
Call or e-mail to see if a real estate auction of your property will help to achieve your desired results!!!
Business & Commercial Liquidations
Restaurant and bar equipment, hotel banquet and catering equipment, hardware stores, new furniture and various other business inventories have been effectively marketed at auction by our company. Our forte is restaurant and hotel liquidations, as we maintain an up-to-date mailing list of previous buyers, dealers and liquidators who frequent these auctions. We have also conducted numerous new furniture liquidations for overstocked and going-out-of-business situations.
Our list of satisfied commercial clients includes Lowe’s Home Improvement Centers, Dupont Hardware, Living Room Center stores, Sears Home Life furniture stores, Tobias Consultants, Kimball Manufacturing, the Ramada Inn Hotel and Conference Center, The Ribeye Steak and Ribs, Jerry’s Restaurant, Baskin-Robbins and others.
Please call or e-mail for more information about our specialized services for these auctions.
Estate & Antique Auctions
We have extensive experience in the liquidation of complete estates with specific marketing programs detailed for each auction. Our estate and antique auctions typically include local and/or national marketing, complete set-up and merchandising of goods and complete accounting of per-item sale proceeds. We have a long reference list of attorneys and estate representatives whom we have served in this capacity.
Estate and antique auctions can be conducted on-site at the property, or goods can be moved to an alternate location (ballroom, fairgrounds facility, etc.) if neighborhood logistics or site size is not conducive to an on-premise auction.
Real and Personal Property Appraisals
Our extensive reference library, subscriptions to sale-reporting services and auction experience mean we put “real” numbers on items. We do not conduct mortgage appraisals, and focus our appraisal services on estates and dissolutions.
We have conducted hundreds of appraisals for:
- Real Estate – Farm, Residential, Unimproved, and light Commercial
- Personal Property – Antiques, Farm Equipment, Household, Business Property
- Insurance purposes
- Prospective sale