Lawson Auction Service, Inc. prides itself on specialized marketing for each auction. We have conducted national advertising campaigns for real estate, antique and specialty auctions, using narrow-market publications, national publications, targeted mailings and e-marketing. We give all our clients an estimate of marketing expenses prior to the placement of advertising.
Our e-marketing campaigns are second-to-none and represent a very targeted approach. By using e-mail harvesting technology, internet searches for similar-product sites and our professionally-marketed and hosted web site, we optimize market penetration for our auctions while reducing costs to sellers.
Award-winning print advertising is customized for each auction, many times using digital images and graphics to draw attention to our ads. Broadcast media has also proven effective for certain types of specialty auctions and we advise our clients when broadcast media may be beneficial.